Getting coverage in the press can be critical for many startups when they’ve just launched. It’s one of the most effective ways to acquire that all important “early adopter” cohort. As these are the people that go on to evangelise your brand to their friends and family network and enable you to scale faster. All the big players in startup land understand the value of effective PR early on. Airbnb,
Startup PR: David & Goliath
Startup PR: David & Goliath
Startup PR: David & Goliath
Getting coverage in the press can be critical for many startups when they’ve just launched. It’s one of the most effective ways to acquire that all important “early adopter” cohort. As these are the people that go on to evangelise your brand to their friends and family network and enable you to scale faster. All the big players in startup land understand the value of effective PR early on. Airbnb,